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Topshop: King of the High Street…
If you get something from Topshop you can pretty much guarantee you will walk straight into someone wearing the same thing, the first time you put it on!
The problem with Topshop consumers is that have no creative flair, or fashion sense. People buy it thinking their being fashionable but there is still a real need for personal style - they just buy directly off the rack and look like they’ve stepped straight out of the window display.
And they’re so Topshop loyal, they don’t even think about shopping anywhere else… They think they are being so original, but it’s just so samey! And it’s so overpriced… especially for the basic ranges...
Topshop are constantly ripping off designer products… which is a little crazy considering they believe themselves to be of a high-end designer status with their ‘Topshop Unique’ range - which they have been showing at LFW for the past five seasons. So funny that they have happened to chose ‘Unique’ as their title, when their brand ethos is to cater for the mass market.
But no worries, they’re planning their global domination – with recent expansion to New York and rumours of store popping up in Paris and Strasbourg!
Topshop has its place in the market, but it needs to adopt a sense of humility. Yes, they’re doing well and they’re selling a lot of product, but you don’t need to get so big-headed about it.
Just count yourselves lucky that the British population is so mindless in the use of your product, and the overuse of the Topshop range.
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