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Organic cotton. People are always banging on about organic cotton – and nothing ever seems to change. And maybe it’s just because… people don’t care…
I mean people do care, but they don’t care enough to shell out an extra couple of quid for a t-shirt just because it’s organically grown. And even conscientious consumers can’t guarantee that even though they are buying the organic cotton, the ‘good consumer’ kind of product, that it’s actually any more ethically produced.
The cotton it’s self may be organic, the cotton fibre is being produced without any pesticides… and what? It still could have been put together by a five-year-old in terrible working conditions! There is no fail-safe, overarching ethical label to guide the conscientious consumer.
Organic Cotton cannot be produced globally – many of the climates, and environments where traditional cotton farming takes place are just not suitable for the production of organic cotton.
If the entire industry suddenly decided to ‘go organic’ the production side just couldn’t cope.
The fashion industry is a business and businesses centre around profit margins, that’s how they work – they are not charities or the implementers of global change…
They just want to do the best they can with what they’ve got, and they’ll work with whatever is the cheapest and whatever is the easiest for them – so if you want the fashion industry to work with organic cotton then you have to make it cheap and easy for them to do so.
You also have to be able to supply the large demands and quick turn around required by the competitive nature of high-street stores.
Why is it that organic cotton always costs more?
If organic cotton is not offered at a competitive price it will not be taken up by the industry as a whole.
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